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Synopsis
Learning is becoming an urgent topic. Nations worry about the learning of their citizens, companies about the learning of their workers, schools about the learning of their students. But it is not always easy to think about how to foster learning in innovative ways. This book presents a framework for doing that, with a social theory of learning that is ground-breaking yet accessible, with profound implications not only for research, but also for all those who have to foster learning as part of their responsibilites at work, at home, at school.Review
"The terms of debate about 'knowledge management' and 'learning organizations' are slowly, and finally turning from issues of information and technology to those of human capabilities and the sources of motivation, creativity, and problem-solving skills that create real value in the new economy. Wenger is light years ahead in understanding those sources, and the critical importance of informal communities and 'social learning' in fostering them." Phillip Brook Manville, Partner, McKinsey & Co.Communities of Practice
Presents a broad conceptual framework for thinking about learning as a process of social participation.
Presents a broad conceptual framework for thinking about learning as a process of social participation."
Teaching the Next Generations
How Ministers Can Be Excellent and Effective Teachers Effective teaching is important not only to the Christian faith but to the success and impact of Christian ministry. This book champions the role of teaching as a necessary skill for ministers to develop, equipping them to work effectively for the spiritual growth of young people. Terry Linhart, who has more than twenty-five years of experience training youth workers, brings together expert Christian educators representing a broad array of evangelical institutions and traditions to show how teaching connects to discipleship and the church in current contexts. Designed for the classroom, the book covers a wide range of topics and includes helpful illustrative diagrams, tables, line drawings, and charts.
2. Etienne Wenger , “ Learning in Doing : Social , Cognitive , and Computational Perspectives ,” in Communities of Practice : Learning , Meaning , and Identity (New York: Cambridge University Press, 1998). Jean Lave and Etienne Wenger , ..."
Wide Welcome
While most churches offer 'new member classes' and genuinely seek to welcome visitors, too often the end result is a rush to assimilate the newcomer into formal membership and all of the invitations to participation in committees, choirs, or fellowship groups that go along with it. In Wide Welcome, Jessicah Krey Duckworth presents the stark differences between the established congregation, which cares for current members and congregational identity, and the disestablished one, intentionally equipped to facilitate the encounter between new and established members. The disestablished congregations, she says, gains purpose and identity in the task of relating to the newcomer, and by doing so engages the world in powerful new ways. By intentionally extending the time of newcomer inquiry and allowing their questions, insights, and experiences to reverberate through the entire congregation both they and the church are changed.
Wenger, Communities ofPractice, 52—53. 17. Ibid., 54. 18. Etienne Wenger , Richard McDermott , and William M . Snyder , Cultivating Communities of Practice : A Guide to Managing Knowledge (Boston: Harvard Business School Press, 2002), 36."
Artificial Intelligence, Mixed Reality, and the Redefinition of the Classroom
Artificial Intelligence, Mixed Reality, and the Redefinition of the Classroom highlights new interpretations, understandings, and emerging technologies that radically remake traditional educational models, structures, and systems, and upend how faculty teach, and students learn.
Wenger , Etienne . Communities of Practice : Learning , Meaning , and Identity ( Learning in Doing : Social , Cognitive and Computational Perspectives ). Cambridge: Cambridge University Press, 1998. Werker, Janet F., and Richard C. Tees."
Learning in Likely Places
In this collection of nineteen case studies, edited by John Singleton, the contributors describe the transferral of knowledge and practice within particular communities of Japanese artisans, workers, artists, musicians, and professionals. Together, the essays aim to demonstrate the rich variety of pedagogical arrangements and learning patterns, both historical and contemporary, through which the Japanese pass on both cultural and practical knowledge.
Learning in doing : Social , cognitive , and computational perspectives General Editors ROY PEA , SRI International ... Communities of Practice : Learning , Meaning , and Identity ETIENNE WENGER Learning in likely places Varieties of ..."
A Cultural Journey through the English Lexicon
This book is a metaphorical journey through the English lexicon, viewed as a vehicle and a mirror of cultural identity. From the translatability of phrases and metaphors to genre-specific terms, from English as a Lingua Franca to English language teaching, the studies collected here testify to the fact that in English – and overall in language – word contextualization or lack of contextualization impinges on linguistic utterances and leads to differing interpretations of the textual message. The book may be of interest to a wide range of scholars and students who are concerned with the study of the English lexicon, bearing in mind that this lexicon provides the bricks of any language, and language, in turn, needs the cornerstone of Culture to stand firmly and thrive.
The Oxford English Dictionary – http://www.oed.com. Wenger , Etienne . 1998. Communities of Practice ; Learning , Meaning and Identity . ( Learning in Doing , Social , Cognitive & Computational Perspectives ). Cambridge: Cambridge University ..."
Talking Mathematics in School
The teaching and learning of mathematics in K-12 classrooms is changing. New curricula and methods engage learners in working on real problems. An essential feature of this work involves teacher and students in "talking mathematics". How can students learn to do this kind of talking? What can they learn from doing it? This book addresses these questions by looking at the processes of formulating problems, interpreting contexts in which problems arise, and arguing about the reasonableness of proposed solutions. The studies in this volume seek to retain the complexity of classroom practice rather than looking at it through a particular academic lens.
Learning in Doing : Social , Cognitive , and Computational Perspectives General Editors ROY PEA , SRI International ... Communities of Practice : Learning , Meaning , and Identity ETIENNE WENGER Learning in Likely Places : Varieties of ..."
Rethinking Reform in Higher Education
The Reform in Higher Education in Muslim Societies is in sum a paradigm shift in perspective driven by important considerations including the aims of education itself. It may require reforming existing disciplines, inventing new ones, as well as working in conjunction with current knowledge(s) and discourses by taking effective account of the ethical, spiritual norms of Muslim society, the guiding principles that it operates under, which in turn mark the underlying basis of its makeup and spiritual identity. Rather than creating divisions, reform of Higher Education in Muslim Societies recognizes the plurality and diversity of the modern networked world, and seeks to replace sterile and uniform approaches to knowledge with a broader and more creative understanding of reality as lived on different soils and different cultures. Moderation, balance and effective communication are paramount features of the underlying philosophy.
Baltimore: Johns Hopkins University Press. Wenger , Etienne . 2008. Communities of Practice : Learning , Meaning , and Identity . 16th printing. Learning in Doing : Social , Cognitive , and Computational Perspectives . Cambridge: Cambridge Univ."
The Archaeology of Greater Nicoya
The Archaeology of Greater Nicoya is the first edited volume in a quarter century to provide an overview of this fascinating archaeological subarea of Mesoamerica, encompassing Pacific Nicaragua and northwestern Costa Rica. Inhabited by diverse peoples of Mesoamerican origin centuries before Spanish colonization, Greater Nicoya remains controversial in the twenty-first century as scholars struggle to achieve consensus on questions of geography, chronology, and cultural identity. Drawing on approaches ranging from ethnohistory to bioarchaeology to scientific and culture-historical archaeology, the book is organized into sections on redefining Greater Nicoya, projects and surveys, material culture, and mortuary practices. Individual chapters explore Indigenous groups and their origins, extensive summaries of the three largest scholarly archaeological projects completed in Pacific Nicaragua in the last quarter century, clear evidence of Mesoamerican connections from Costa Rica’s Bay of Culebra, detailed histories of lithic analysis and rock art studies in Nicaragua, new insights into mortuary and cultural practices based on osteological evidence, and reinterpretations of diagnostic ceramic types as products of related potting communities and the first definitive identification of production centers for these types. Drawing upon new 14C dates, this volume also provides the most substantial revision of the late pre-colonial chronology since the 1960s, a correction that has critical implications for understanding the prehistory of Greater Nicoya.
Wenger , Étienne C. 1998. Communities of Practice : Learning , Meaning and Identity . Learning in Doing : Social , Cognitive and Computational Perspectives . Cambridge: Cambridge University Press. Werner, Patrick S. 2000."
Situated Learning
Social anthropologist Jean Lave and computer scientist Etienne Wenger’s seminal Situated Learning helped change the fields of cognitive science and pedagogy by approaching learning from a novel angle. Traditionally, theories of learning and education had focused on processes of cognition – the mental processes of knowledge formation that occur within an individual. Lave and Wenger chose to look at learning not as an individual process, but a social one. As so often with the creative thinking process, a small, simple shift in emphasis was all that was required to show things in an entirely different light. What Situated Learning illustrated – and emphasized – was that learning is dependent on its social situation. Even though the most effective way to learn is through interaction with experts and peers in a community organized around a common interest, the traditional cognitive learning model failed to account for the way in which learners interact with their ‘community of practice.’ The new hypothesis that Lave and Wenger developed was that learning can be seen as a continuously evolving set of relationships situated within a social context. This allowed Lave and Wenger to place discussions of apprenticeship and workplace learning on a new footing – and led in turn to the book’s impressive impact in business and management scholarship.
... Cultivating Communities of Practice : A Guide to Managing Knowledge (2002), coauthored with the social scientists Richard McDermott and William M . Snyder and addressed to those who want to develop communities of practice in their own ..."
Knowledge Management Tools and Techniques
Knowledge management (KM) - or the practice of using information and collaboration technologies and processes to capture organizational learning and thereby improve business performance - is becoming one of the key disciplines in management, especially in large companies. Many books, magazines, conferences, vendors, consultancies, Web sites, online communities and email lists have been formed around this concept. This practical book focuses on the vast offerings of KM solutions—technology, content, and services. The focus is not on technology details, but on how KM and IT practitioners actually use KM tools and techniques. Over twenty case studies describe the real story of choosing and implementing various KM tools and techniques, and experts analyse the trends in the evolution of these technologies and tools, along with opportunities and challenges facing companies harnessing them. Lessons from successes and failures are drawn, along with roadmaps for companies beginning or expanding their KM practice. The introductory chapter presents a taxonomy of KM tools, identifies IT implications of KM practices, highlights lessons learned, and provides tips and recommendations for companies using these tools. Relevant literature on KM practices and key findings of market research groups and industry consortia such as IDC, Gartner and APQC, are presented. The majority of the book is devoted to case studies, featuring clients and vendors along the entire spectrum of solutions: hardware (e.g. handheld/wearable devices), software (e.g. analytics, collaboration, document management) and content (e.g. newsfeeds, market research). Each chapter is structured along the "8Cs" framework developed by the author: connectivity, content, community, commerce, community, capacity, culture, cooperation and capital. In other words, each chapter addresses how appropriate KM tools and technologies help a company on specific fronts such as fostering adequate employee access to knowledge bodies, user-friendly work-oriented content, communities of practice, a culture of knowledge, learning capacity, a spirit of cooperation, commercial and other incentives, and carefully measured capital investments and returns. Vendor history, product/service offerings, implementation details, client testimonials, ROI reports, and future trends are highlighted. Experts in the field then provide third-party analysis on trends in KM tools and technique areas, and recommendations for KM practitioners.
Wenger , Etienne (1998). Communities of Practice : Learning , Meaning and Identity ( Learning in Doing : Social Cognitive and Computational Perspectives ). Cambridge, UK: Cambridge University Press. Tharun Kumar “There is no use trying,” said ..."
The DNA of Strategy Execution
THE DNA OF STRATEGY EXECUTION “In a world where there are more questions than answers every leader will need to learn to dance to a different beat. In this insightful book, Jack Duggal has cracked the DNA of Strategy Execution. Ignore these insights at your own peril.” — Dr. Tony O’Driscoll Global Head, DukeCE Labs, Duke Corporate Education Fuqua School of Business, Duke University DECODE THE DNA OF MANAGEMENT AND STRATEGY EXECUTION IN AN INCREASINGLY TURBULENT WORLD Just as DNA contains the genetic instructions used in the development and functioning of all living organisms, what if we could decode the elements of management and strategy execution? This insightful book offers new perspectives on age-old management challenges and illuminates better ways to organize and manage in an increasingly DANCE-world (Dynamic. Ambiguous. Non-Linear. Complex. Emergent). It puts the management DNA under the microscope, and shows how to develop, build and transform organizational project management and PMO capabilities essential for effective strategy execution. It provides a framework to measure what matters with a step-by-step approach to define and measure success and business value. The DNA of Strategy Execution: Next Generation Project Management and PMO provides innovative insights for organizational project management and PMO. Based on application and learnings from many organizations around the world, this book reveals a playbook for strategy execution that will help you: Decode the core elements of management and strategy execution DNA Design and build next-generation Project/Program Management and PMO platform essential for effective strategy execution Prepare your organization to effectively lead and implement agile transformation and organizational change Improve organizational project management (OPM) and PMO maturity Improve overall organizational effectiveness and innovation capabilities Whether you are a part of a startup, or an established incumbent organization, the impact of digitization and disruption requires a rethink and reset of how we organize and manage. This book presents a playbook for effective strategy execution with next-generation Project, Program and PMO capabilities.
Meyer , Danny , Setting the Table: The Transforming Power of Hospitality in Business (Harper Perennial; Reprint edition, January 29, 2008). “Performance with Purpose.” http://www.pepsico.com/Purpose/Performance-withPurpose."
Educating Second Language Teachers
Donald Freeman examines how core ideas and practices in educating second language teachers relate to and differ from teacher education in other content areas. He weaves together research in general and second language teacher education with accounts of experience and practice to examine how background knowledge is defined in language teaching. Throughout, Freeman demonstrates how understanding the processes of teacher learning, knowing, thinking, and reflecting are ‘the same things done differently’ in second language teacher education. Educating Second Language Teachers reconsiders pre- and in-service teacher education, and proposes a detailed, comprehensive design theory for teacher education. “A masterful account of the landscape of second language teacher education and the development of its theoretical assumptions and practices. It offers a unique and original conceptualization of the field and will be an invaluable resource for teachers, teacher educators and researchers.” Jack C. Richards, University of Sydney and University of Auckland Additional online resources are available at www.oup.com/elt/teacher/eslt Donald Freeman is Associate Professor of Education at the University of Michigan. Oxford Applied Linguistics Series Advisers: Anne Burns and Diane Larsen-Freeman
Reproduced by permission. pp.159– 160 Figure from “Teacher cognition in language teaching: A review of research on ... in Doing : Social , Cognitive and Computational Perspectives : Communities of Practice : Learning , meaning , and identity ..."
Outsourcing Global Services
This book provides in-depth insights into the practices that lead to success in outsourcing global services. Written by internationally acclaimed academics, it covers best practices on IT outsourcing, business process outsourcing and netsourcing. This book is a must read for any practitioner, academic or student concerned with global sourcing.
Wenger , Etienne (1998) Communities of Practice : Learning , Meaning and Identity , in Roy Pea, John Seely Brown, and Jan Hawkins (eds) Learning in Doing : Social , Cognitive , and Computational Perspectives , Cambridge, UK: Cambridge ..."
Reculturing Museums
Reculturing Museums takes a unified sociocultural theoretical approach to analyze the many conflicts museums experience in the 21st century. Embracing conflict, Ash asks: What can practitioners and researchers do to create the change they want to see when old systems remain stubbornly in place? Using a unified sociocultural, cultural-historical, activity-theoretical approach to analyzing historically bound conflicts that plague museums, each chapter is organized around a central contradiction, including finances ("Who will pay for museums?"), demographic shifts ("Who will come to museums?"), the roles of narratives ("Whose story is it?"), ownership of objects ("Who owns the artifact?"), and learning and teaching ("What is learning and how can we teach equitably?"). The reculturing stance taken by Ash promotes social justice and equity, ‘making change’ first, within museums, called inreach, rather than outside the museum, called outreach; challenges existing norms; is sensitive to neoliberal and deficit ideologies; and pays attention to the structure agency dialectic. Reculturing Museums will be essential reading for academics, students, museum practitioners, educational researchers, and others who care about museums and want to ensure that all people have equal access to the activities, objects, and ideas residing in them.
Yrjö Engeström and Reijo Miettinen wrote Perspectives on Activity Theory ( Learning in Doing : Social , Cognitive and Computational Aspects) in 1999. Wenger wrote Communities of Practice . Learning , Meaning and Identity in 1998."
Constructing the Self in a Digital World
This title examines the relationship between identity and technology in the learning and lives of young people.
LEARNING IN DOING : SOCIAL , COGNITIVE , AND COMPUTATIONAL PERSPECTIVES Computation and Human Experience Philip E. Agre ... Representations William Clancey Communities ofPractice: Learning , Meaning , and Identity Etienne Wenger Learning in ..."
American Educational Research Association Annual Meeting Program
CAMBRIDGE : LEADERS IN EDUCATIONAL RESEARCH THE UNITED STATEN DITOR Jelisey Blusten Carol Leste Nanes Nevelott Dubler The Adolescent ... Editors Learning in Doing : Social Cognitive and Computational Perspectives Now in paperback ."
IBM Systems Journal
Communities of Practice : Learning , Meaning , and Identity , Etienne Wenger , Cambridge University Press ... The book is part of the " Learning in Doing : Social , Cognitive , and Computational Perspectives ” series edited by Roy Pea ..."
Ensinando as Próximas Gerações
Este livro defende a importância do ensino cristão aos jovens como uma ferramenta definitiva para evitar um grande problema dos dias atuais: a apostasia de jovens adultos. Editado pelo especialista no ministério com jovens Terry Linhart, esta obra traz um abrangente estudo que tem por finalidade capacitar professores na comunicação da Palavra de Deus. Com subsídios que ajudarão a juventude cristã a crescer em maturidade espiritual, sabedoria e fé, além de repleto de conceitos bíblicos e exemplos práticos, Ensine as próximas Gerações é a ferramenta definitiva para quem quer ter sucesso na transmissão da Fé.
171 Etienne Wenger , “ Learning in Doing : Social , Cognitive , and Computational Perspectives ”, em Communities of Practice : Learning , Meaning , and Identity (Nova York: Cambridge University Press, 1998). Jean Lave e Etienne Wenger , ..."
Digitale Medien in der Pflegeausbildung
Der Leitfaden unterstützt die Einführung des Lernens mit digitalen Medien in der betrieblichen Pflegeausbildung. Verantwortliche für die betriebliche Aus- und Weiterbildung erhalten Anleitungen für die Implementierung digitaler Medien in die betriebliche Aus- und Weiterbildung sowie Informationen zu einer geeigneten E-Learning-Didaktik. Schwerpunkt der Publikation sind praktische Handlungsempfehlungen zum Aufbau, Einsatz und zur Implementierung digitaler Medien in der (Alten-)Pflegeausbildung. Weitere Kapitel informieren über das BMBF-Projekt DiMAP als Grundlage des Leitfadens sowie über theoretische Hintergründe zur (Medien-)Didaktik und Betrachtung der Pflegesituation. Der Leitfaden richtet sich an Verantwortliche der internen Aus- und Weiterbildung in Pflegeeinrichtungen, PDLs, ELs, IT-Verantwortliche sowie Praxisanleiter:innen und weitere ausbildungsrelevante Akteure.
Wenger , Etienne (2008): Communities of practice : learning , meaning , and identity . Learn- ing in doing : social , cognitive , and computational perspectives . Cambridge: Cam- bridge Univ. Press. Wenger , Etienne (2011): Communities of ..."
Rethinking Reform in Higher Education (Ukrainian Language)
The Reform in Higher Education in Muslim Societies is in sum a paradigm shift in perspective driven by important considerations including the aims of education itself. It may require reforming existing disciplines, inventing new ones, as well as working in conjunction with current knowledge(s) and discourses by taking effective account of the ethical, spiritual norms of Muslim society, the guiding principles that it operates under, which in turn mark the underlying basis of its makeup and spiritual identity. Rather than creating divisions, reform of Higher Education in Muslim Societies recognizes the plurality and diversity of the modern networked world and seeks to replace sterile and uniform approaches to knowledge with a broader and more creative understanding of reality as lived on different soils and different cultures. Moderation, balance and effective communication are paramount features of the underlying philosophy.
Baltimore: Johns Hopkins University Press. Wenger , Etienne . 2008. Communities of Practice : Learning , Meaning , and Identity . 16th printing. Learning in Doing : Social , Cognitive , and Computational Perspectives . Cambridge: Cambridge Univ."
Symbiotischer Narzissmus als Gruppenphänomen
Ziel des Buches ist die Grundlegung einer "klinischen Sozialpsychologie" als Zusammenschluss von klinischer Psychologie und Sozialpsychologie. Ausgangspunkt hierfür ist die Entwicklung einer Autismustheorie, die u.a. auf den Ergebnissen der Sozialpsychologie beruht, und gleichzeitig dadurch viele klinische Aspekte von Autismus erklären kann. Diese sozialpsychologische/entwicklungsdynamische Autismus Theorie wurde von uns in vorherigen Büchern bereits ausführlich beschrieben. Nach der theoretischen Erörterung der Eigenschaften einer klinischen Sozialpsychologie wird in diesem Buch anschließend noch das Konstrukt "Symbiotischer Narzissmus als Gruppenphänomen" als weitere Anwendung dargestellt.
Wenger , Etienne (1998): Communities of practice . Learning , meaning , and identity . Cambridge: Cambridge University Press ( Learning in doing : social , cognitive , and computational perspectives ). Wetherell, Margaret (1996): Social ..."
Russian: Rethinking Reform in Higher Education: From Islamization to Integration of Knowledge
The Reform in Higher Education in Muslim Societies is in sum a paradigm shift in perspective driven by important considerations including the aims of education itself. It may require reforming existing disciplines, inventing new ones, as well as working in conjunction with current knowledge(s) and discourses by taking effective account of the ethical, spiritual norms of Muslim society, the guiding principles that it operates under, which in turn mark the underlying basis of its makeup and spiritual identity. Rather than creating divisions, reform of Higher Education in Muslim Societies recognizes the plurality and diversity of the modern networked world, and seeks to replace sterile and uniform approaches to knowledge with a broader and more creative understanding of reality as lived on different soils and different cultures. Moderation, balance and effective communication are paramount features of the underlying philosophy.
Baltimore: Johns Hopkins University Press. Wenger , Etienne . 2008. Communities of Practice : Learning , Meaning , and Identity . 16th printing. Learning in Doing : Social , Cognitive , and Computational Perspectives . Cambridge: Cambridge Univ."
Projektkommunikation
Wenger , Etienne (1999): Communities of practice . Learning , meaning , and identity , Cambridge [u.a.]: Cambridge Univ. Press, Learning in doing : Social , cognitive , and computational perspectives , 1. Aufl."
Die fallorientierte Praxis in der Schulsozialarbeit
Johannes Kloha rekonstruiert auf erzählanalytischer Grundlage zentrale Prozesse der Fallarbeit in der Schulsozialarbeit. Ein Schwerpunkt dieser Studie liegt auf der Arbeit mit Schülerinnen und Schülern mit einer Migrationsgeschichte und der Bedeutung ethnisch-kultureller Kategorisierungsprozesse für das Handeln von Professionellen. Welche Arbeitsschritte müssen von wem in welcher sequenziellen Ordnung erledigt werden? Wie gehen die Beteiligten mit unausweichlichen und widersprüchlichen Herausforderungen um? Welche Spuren hinterlässt die Arbeit in Biographien von Schülerinnen und Schülern? Die Ergebnisse der Studie münden in ein theoretisches Modell der Fallarbeit in einem zentralen Handlungsfeld der Sozialen Arbeit.
Wenger , Etienne (2008): Communities of practice . Learning , meaning , and identity . 1. paperback ed., 18. print. Cambridge: Cambridge Univ. Press ( Learning in doing : social , cognitive , and computational perspectives )."
Twitter als Jobbörse: Wie Unternehmen soziale Medien effizient für die Mitarbeiterakquise nutzen können
Seit seinem Start im Jahre 2006 gewann der Microblogging-Dienst Twitter stetig an Bedeutung. Bereits jetzt, nur wenige Jahre nachdem die ersten Nachrichten in Twitter verschickt wurden, hat es sich als nützliches Tool für Unternehmen etabliert um mit Kunden in Kontakt zu treten. Daneben erwies es sich auch für normale Nutzer als günstig, um mit Gleichgesinnten über die verschiedensten Thematiken zu diskutieren und sich über die gemeinsamen Interessen auszutauschen. So ist es nicht verwunderlich, dass sich die unterschiedlichsten communities of practice in Twitter gebildet habe, die die Plattform nutzen, um sich innerhalb der jeweiligen Gemeinschaft auszutauschen. Anfänglich als allgemeine Netzwerkanalyse informeller communities of practice zur Softwareentwicklung in Twitter gedacht, hat sich die Zielsetzung und somit auch die Problemstellung dieser Studie geändert, nachdem die über Twitter verschickten Nachrichten zur Softwareentwicklung einer ersten Analyse unterzogen wurden. Anhand dieser Analyse wurde deutlich, dass der Großteil der Nachrichten in Twitter, die sich thematisch mit Softwareentwicklung beschäftigen, Stellenangebote von Unternehmen sind. Im weiteren Verlauf werden diese Nachrichten Job-Tweets genannt. Die Frage, die sich bei der Betrachtung dieser Tatsache stellt ist, wieso Unternehmen ihre Mitarbeiter über Twitter rekrutieren. Welche Vorteile bringt diese unkonventionelle Vorgehensweise mit sich und wie effizient ist sie? Da Twitter immer mehr zu einem wichtigen Informationsnetzwerk avanciert, ist diese Taktik der Unternehmen eine genauere Betrachtung wert. Sie zeigt auf, wie ein Dienst wie Twitter professionell von Unternehmen für die verschiedensten Zwecke genutzt werden kann. In diesem Buch wird die Effizienz von Stellenangeboten im Bereich der Softwareentwicklung, die über die Plattform Twitter geschaltet werden, analysiert. Die Vorgehensweise und die Vorteile der Unternehmen werden erläutert. Reicht es, nur die Informationen über die angebotene Arbeitsstelle zu kommunizieren, oder wird eine Art Kommunikationsmechanismus benötigt? Welche Nutzergruppe reagiert auf die in Twitter geschalteten Stellenangebote? Lassen sich diese Nutzergruppen in bestimmter Weise gruppieren? Des Weiteren wird untersucht, wie erfolgreich die Veröffentlichung von Stellenangeboten in Twitter ist.
Marketing on the social web. o.O. 2009 Wenger (1999) Etienne Wenger : Communities of practice : Learning , Meaning , and Identity . Learning in doing : Social , cognitive , and computational perspectives . 1. Pbk. Aufl., Cambridge 1999 ..."
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... ( Fix this ) Add to Basket Add to Wish List Communities of Practice : Learning , Meaning , and Identity ( Learning in Doing : Social , Cognitive and Computational Perspectives ) by Etienne Wenger ( Nov , 1999 ) Average Customer Review ..."
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